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AI search isn’t broken. It just doesn’t work the way most people think it does. In this episode, we sit down with Chris Long — AI search researcher, co-founder of Nectiv, and one of the leading analysts studying how LLMs actually read, search, and cite the web — to unpack why traditional SEO playbooks are quietly failing in the age of AI. This isn’t about better keywords. It’s not about ranking higher. And it’s definitely not about writing longer content. If your team is: • Ranking well in Google but not getting mentioned by AI • Watching traffic decline while visibility feels unpredictable • Confused by contradictory SEO advice around AI search • Still treating AI like “Google with a chatbot interface” This conversation will finally make AI search make sense. What You’ll Learn in This Episode • Why AI engines don’t read pages top-to-bottom like Google • How AI uses context windows and “chunking” to extract answers • Why most of your web page may be invisible to AI • How one search can fan out into dozens of unseen queries • Why keyword lists collapse in AI-driven search • What AI engines actually look for when choosing sources • Why tables, bullets, and structure outperform “great writing” • How citations influence ChatGPT and AI Overviews • Why traffic is becoming a vanity metric in a zero-click world • What KPIs actually matter as we move toward 2026 • How to rethink SEO strategy for a world where AI is the reader Key Concepts Covered in This Video AI search Behavior Context windows and content chunking Fan-out queries and query expansion AI vs Google search mechanics Zero-click search and declining CTR Brand mentions vs traffic AI citations and third-party influence Content structure for LLMs Search visibility in 2026 The future of SEO and GEO CHAPTERS 00:00 #1 on Google. Invisible to AI 01:33 How AI Reads Pages 02:16 Chunking + Context Windows 03:37 Content AI Rewards 05:28 Fan-Out Queries Explained 07:05 The New Content Strategy 10:00 Citations = Visibility 14:35 Zero-Click + 2026 KPIs CONNECT WITH CHRIS LONG 💼 LinkedIn: / chris-long-marketing 🌐 https://nectivdigital.com/ CONNECT WITH US LinkedIn: / vendasta X: https://x.com/vendasta Instagram: / vendasta Thanks for watching! If you enjoyed this episode 💜 💬 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast 🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn About Vendasta Vendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team. We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort. 👉 Transform Your Agency with Vendasta – Book a Demo https://www.vendasta.com/request-demo/