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Welcome to Part 1 of 8 in our Pest Control Industry Cost Study series. In this episode, we break down gross margin: the single most important KPI for any pest control company. You’ll learn: Why pest control is actually a manufacturing business, not a service business How to calculate true gross margin (revenue minus COGS) What belongs in COGS for pest control: chemicals, direct labor, vehicles, uniforms, etc. Gross margin benchmarks by region across the U.S. Why gross margin determines your break-even point How price increases, route efficiency, and labor costs affect profitability How companies improved margins post-COVID by raising prices and optimizing routes Ready to learn more for your pest control company? Visit - https://pcobookkeepers.com Want the full Cost Study? Visit - https://pcobookkeepers.com/coststudy This episode lays the foundation for understanding the financial engine of your company - and sets the stage for the rest of the Cost Study Series. If you want to grow, scale and make better financial decisions inside your pest control company, this is where it starts. #pestcontrol #pestcontrolbusiness #pcobookkeepers #grossmargin #kpi #breakeven #routeefficiency