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Recurring revenue isn't just nice-to-have... it's the engine that drives valuation, stability and long-term profitability in the pest control industry. In this clip, Dan Gordon of PCO Bookkeepers & M&A Specialists breaks down exactly why recurring revenue is the #1 metric private equity buyers care about, and how it can protect your business during downturns. Dan walks through real examples comparing two $3M pest control companies with different recurring revenue percentages and reveals why companies with strong recurring bases survive economic shocks more easily. Whether you run a local pest control company or you're scaling toward acquisition, this breakdown shows why recurring revenue should be your top priority. Key Takeaways: ✅Why PE firms favor companies with 70–80% recurring revenue ✅How recurring revenue creates predictable cash flow and operational efficiency ✅What happens to one-time revenue during economic downturns (COVID example) ✅The financial difference between an 80% recurring company vs. 50% recurring company ✅How the wrong revenue mix can put your business out of business Cost Study Part 1 (Gross Margins) - • Pest Control Industry Cost Study Series (P... Cost Study Part 2 (Revenue Growth) - • Pest Control Industry Cost Study Series (P... Ready to learn more for your pest control company? Visit https://pcobookkeepers.com/contact-us/ Want the full Cost Study? Visit - https://pcobookkeepers.com/coststudy #pestcontrol #recurringrevenue #pcobookkeepers #homeservicesgrowth #pestcontrolbusiness #businessvaluation #servicebusiness