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In this episode, Shannon breaks down the concepts of horizontal and vertical integration, essential strategies for business growth. Horizontal integration involves expanding by merging with competitors, like Facebook acquiring Instagram. Vertical integration focuses on acquiring suppliers or distributors, such as Amazon taking over Whole Foods. Through real-world examples and insights, Shannon explains the benefits and challenges of each approach, helping listeners understand how to leverage these strategies for their own business success. Tune in to learn more about scaling efficiently and effectively. Want to learn more so you can earn more? Get $50 off your HR audit with People Principles by using code SHANNON50 here: https://peopleprinciples.myflodesk.co... Visit https://www.keepwhatyouearn.com/ to dive deeper on our episodes Visit https://www.fitnancialsolutions.com/ to work with Shannon and her team Connect with Shannon on IG: / shannonkweinstein The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.