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If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size. We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can’t rely on ads alone to fix weak messaging or creative. You’ll learn: • What to check when auditing your marketing channels • Why testing needs to be ongoing, not a one-off task • Why ROAS isn’t the best measure of success — and what to track instead • How to understand your cost per acquisition (and why it matters) • How to communicate higher pricing with confidence • What premium brands get wrong online — and how to avoid those mistakes • Why showing up as the founder can genuinely improve results If you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful. USEFUL RESOURCES NMD Marketing Website https://www.nmdmarketing.co.uk/ NMD Marketing Instagram / nmd_marketing Naomi Davies LinkedIn / naomimdavies If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.capti... Mentioned in this episode: Support this podcast for the price of a coffee - if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.capti... ************************************************************ Follow us for more small business tips and success stories: The Bring Your Product Idea To Life Podcast is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It’s a podcast for small business owners, from small business owners! Subscribe to this channel for all episodes and clips of our best bits! 📱Subscribe & get all podcast episodes on the go: https://bring-your-product-idea.capti... 📻 Listen to full episodes: https://vickiweinberg.com/podcast/ 💁🏼♀️ Connect with Vicki on LinkedIn: / vicki-weinberg-amazon-seller-support 👫 Join my FREE Facebook group: / productcreatorsclub 📖 Buy my book: https://www.amazon.co.uk/dp/1399954180 #SmallBusinessAdvice #BringYourProductIdeaToLife #CreateAProductAndSellIt #SmallBusinessSuccess #Entrepreneurship #SmallBusinessTips #StartupAdvice #numberonepieceofadvice *********************************************************************************************