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One mistake that a lot of people make is that they dive into marketing and sales and completely disregard branding because they do not really understand what it means, how it is all connected, and the long-term impact that it has on your marketing and sales efforts. In this presentation, you will gain clarity on: 1. The differences between branding and marketing and why you can’t really have one without the other. 2. How leveraging the power of your brand can drive greater results for your marketing and sales efforts. 3. How to tell if your branding is aligned with your marketing efforts or not and ensure that everything is aligned. 4. And more ABOUT THE SPEAKER Eddie Egesi is a branding expert, speaker, and founder of Apricot Branding which is a strategic branding and design firm with a purpose and mission to empower visionaries to amplify the impact and maximize the potential of their brands. At Apricot Branding, Eddie helps small business owners to clarify their strategies, refine their design, and amplify their messaging so they can make a greater impact in the world. His background is in working in the creative industry while collaborating with firms in the fields of marketing, publishing and Information Technology. He has authored up to 50 different articles on brand strategy, design, and marketing to help business owners to elevate their brands and compete in crowded industries. He has also spoken at events like The Interactive Business Marketing Seminar, Business Leadership Academy: Cohort III, M&T Bank Accelerator Program, and more. Through his articles and talks, he tries to inspire business owners to gain a fresh new perspective and think more broadly about their brands. WEBSITE: https://apricotbranding.com INSTAGRAM: @apricotbranding