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Product Life Cycle

The Product Life Cycle explains how a product moves through the market from the moment it is introduced until it eventually fades out. In this video, we explore each stage of the product life cycle, introduction, growth, maturity, and decline and discuss what happens to sales, profits, and marketing strategies at every point. You’ll learn how businesses make decisions about pricing, advertising, product improvement, and market expansion as a product evolves. With simple explanations and relatable examples, this video is designed to help students, entrepreneurs, and marketing enthusiasts understand how successful products are managed over time and why some products last longer than others in competitive markets.