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In this episode of Beyond Max Q, host Mollie Jahner welcomes Jessie Casner, the Chief Experience Officer of The Thoughtful Company. Jessie shares her unique journey through various industries, including startups and real estate, emphasizing the importance of storytelling and brand management. She discusses her experiences in building businesses, navigating challenges, and the significance of having the right team to execute ideas effectively. Jessie highlights the flaws in the current real estate industry, particularly how it often fails to serve homeowners, and introduces her vision for The Thoughtful Company, which aims to provide a supportive ecosystem for homeowners throughout their journey. The conversation delves into the dynamics of co-founding a business, the importance of trust and communication in partnerships, and the lessons learned from previous ventures, including a successful exit in the cannabis industry. Jessie emphasizes the value of collaboration and the impact of a strong team culture on business success. As they wrap up, Jessie shares her current reading, reinforcing the idea that continuous learning is vital for personal and professional growth. This episode is a rich exploration of entrepreneurship, teamwork, and the evolving landscape of real estate. Connect with Jessie and see what she is working on: / jessie-casner https://thoughtfulcompany.co/ Chapters 00:00 Introduction to Jessie Kasner and The Thoughtful Company 03:09 The Journey to Homeownership: Challenges and Insights 06:02 Revolutionizing Real Estate: A New Approach for Homebuyers 09:07 Empowering Buyers: Data-Driven Decisions in Real Estate 12:02 The Co-Founder Dynamic: Building Trust and Collaboration 15:03 Navigating Exits: Lessons from a Serial Entrepreneur 22:00 Navigating Marketing Challenges 25:01 Team Resilience During Crisis 27:56 Building a Sustainable Business 30:42 Transitioning to a Public Company 35:28 The Importance of Communication 37:57 The Value of People in Business