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Welcome to the sixth episode of the AEC Innovators Circle Podcast - where industry leaders share their insights on the innovations and technologies shaping architecture, engineering, and construction. In this episode, host Karl Smith, Sales Director / VP at Creative ITC, speaks with Allister Lewis, CEO of Automated Data Driven Design (ADDD), to explore why technology investments in AEC sometimes fail to deliver the expected return and how firms can make their digital tools truly work for them. Together, they unpack: -Why firms struggle to realize value from BIM, digital twins, AI tools, and cloud platforms -How to move beyond hype and focus on practical, impactful technology adoption -Strategies to improve collaboration, productivity, and project outcomes -How design and engineering-led teams can build the capabilities to leverage technology effectively Whether you work in architecture, engineering, or construction, this conversation offers actionable insights to help firms translate digital investment into real-world results. The AEC Innovators Circle Podcast is produced and hosted by Creative ITC, the No.1 AEC Cloud Services Provider. Learn more at https://creative-itc.com Explore more content from the team at Automated Data Driven Design (ADDD): ADDD website - https://www.addd.io/ ConTech Database - https://app.addd.io/ ADDDitive newsletter - https://www.addd.io/newsletter AEC Tech Futures - / @aectechfutures AEC Tech Jobs - https://aectechjobs.com/ Jump to section: 00:00 - 02:33 - Intro 02:33 - 05:11 - The challenges of technology adoption in architecture 05:11 - 07:23 - Approaches to technology adoption 07:23 - 13:56 - Navigating blockers to digital transformation 13:56 - 20:06 - Driving organisational change to improve technology ROI 20:06 - 26:13 - Are new tools adding value or complexity? 26:13 - 29:02 - When is the right time to assess your tech stack? 29:02 - 33:15 - Are new design tools helping or hindering productivity? 33:15 - 39:40 - Adopting the Future AEC Software Spec (FASS) framework 39:40 - 46:41 - How do we overcome testing hurdles to realise innovation? 46:41 - 56:02 - The impact of digital transformation on attracting AEC talent 56:02 - 58:15 - Closing thoughts: Driving ROI through Innovation in AEC 58:15 - 59:34 - Subscribe for future episodes © Creative ITC 2026. All rights reserved.