AI Strategy, AI Visibility, and Financial Planning using Claude, with Andrew Bloom скачать в хорошем качестве

AI Strategy, AI Visibility, and Financial Planning using Claude, with Andrew Bloom

Is SEO dead? In this episode, Bobby sits down with tech veteran Andrew Bloom (Getty Images, SpotRunner, BrandLight) to discuss the massive shift from Search Engine Optimization (SEO) to AI Engine Optimization (AEO). As consumers swap Google for ChatGPT and Claude, the "blue link" is disappearing—and with it, the traditional ways businesses track success. Andrew explains the concept of "AI Visibility," why the "death of the click" is terrifying advertisers, and what the inevitable future of ads inside your favorite chatbots will look like. Plus, we get practical: Andrew shares his personal "superpower" workflows, including using AI as a ruthless interview coach and how to use Claude Code to run personal financial audits on your bank statements. Topics Discussed: The Dot-Com Lessons: What the rise of digital stock photography at Getty Images teaches us about the current AI wave. The "Dirty Secret" of Early Tech: How early algorithmic advertising paved the way for today's generative tools. AEO vs. SEO: Why businesses need to optimize for "AI Visibility" and how to show up when there are no links to click. The Future of Ads: Why AI ads might actually be helpful rather than annoying (context-aware vs. pop-ups). Content Strategy: How to "fan out" content to answer the 50-word prompts users are actually typing. Practical Workflows: Using AI for interview prep, acting as a "difficult client," and deep-dive financial planning. Timestamps: (00:00) - Intro (01:29) - From Law to the Dot-Com Boom: Lessons from Getty Images (05:14) - SpotRunner and the history of "algorithmic" advertising (09:30) - The IP War: Getty Images vs. Generative AI (19:12) - What is AI Visibility (AEO)? (23:30) - The "Death of Attribution": When the data trail disappears (26:45) - The "Surface Area" of Attention: Why ads are coming to Chatbots (36:15) - Practical Tips: How to optimize your content for LLMs (40:42) - Personal Use Cases: The "CRO Coach" and "Difficult Client" Simulator (47:00) - Bobby’s Workflow: Audio Overviews with NotebookLM (52:11) - Superpower: Using AI for personal financial audits Resources Mentioned: BrandLight: Tools for tracking AI Visibility. NotebookLM: Google’s AI research tool (great for Audio Overviews). Claude Code: For advanced data analysis and coding tasks. Section / Coursera: Recommended platforms for AI learning. About the Guest: Andrew Bloom is a strategy and business development expert with a history of helping companies navigate massive technological shifts. A former lawyer trained at Cambridge, he transitioned into the business side of tech during the dot-com boom, holding key roles at Getty Images and SpotRunner. He currently consults for companies like BrandLight, helping brands understand their visibility in the age of Large Language Models. Connect with Us: Hosted by: Bobby Miklausic, Creative Director and Head of AI Integration at Quite Frankly Productions, NYC.