Keys to accelerating business transformation: Chase, Marriott, and Purdue leaders explain скачать в хорошем качестве

Keys to accelerating business transformation: Chase, Marriott, and Purdue leaders explain

Leveraging data is critical, and building a resilient first-party data strategy — while integrating it across channels — can be a challenge. Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along. Explore more business transformation strategies from digital leaders and Google experts on the Route to Ready: https://www.thinkwithgoogle.com/futur... 00:00 Intro 00:08 Why transformation is critical for brands 01:01 Role of data in digital transformation 01:46 Evolving to adapt to consumer needs 03:01 Building sustainable strategies for the future