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👉 Book a call with me here: https://cal.com/jose-coronel-wrksic/3... In this video, I'll explain why the best freight forwarding companies are losing deals to inferior competitors — and the exact visibility strategy you need to become the obvious choice for shippers and agents in 2025. This is why quality alone doesn't win in freight forwarding anymore and how to fix it before your competitors leave you behind. 00:00 Intro — the dirty secret nobody talks about 01:20 Why quality doesn't win anymore 03:12 The mental real estate problem 05:00 Selling before the sale 07:01 Which platforms should freight forwarders use? 09:53 The content multiplication strategy 11:56 What to do next In this video we go over the following questions: Why are great freight forwarding companies losing to mediocre competitors? What is "mental real estate" and why does it matter for freight forwarders? How do you win a client before they even start looking for a freight forwarder? Which platforms should freight forwarders focus on for visibility? How do you create content for multiple platforms without burning out? What is the content multiplication strategy and how does it work? Subscribe to Jose Coronel to learn more about growing your freight forwarding business with visibility and personal branding.