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This week's podcast episode is with Doug Sheppard. Doug has been helping people reach their fitness goals since 1991. In 2015 Doug was selected from hundreds of trainers nationally and awarded 3rd place in the Men’s Health Next Top Trainer competition. As a competitive bodybuilder, he reached a pinnacle in his amateur career when he won the 1998 Junior National Championships as a light-heavyweight. Doug has trained professionals of the NFL, USTA, and PGA. He currently is the Nevada state director for the National Strength and Conditioning Association (NSCA). He has been a featured speaker for the Professional Fitness Institute in Las Vegas a division of Pinnacle Career Institute. In 2015, Doug fulfilled a lifelong dream and opened the J & D Fitness Personal Training Studio in Las Vegas. Doug is currently a certified personal trainer with the American College of Sports Medicine (ACSM), the American Council of Exercise (ACE), and the National Strength and Conditioning Association (NSCA). He is certified as a kettlebell instructor through the Russian Kettlebell Certification (RKC). He is also a level 1 and small group instructor with the TRX suspension system, a Dynamic Variable Resistance Training (DVRT) certified coach, and a certified professional in the Functional Movement Screen system (FMS). Doug is certified with Precision Nutrition as a level 1 coach. The International Dance and Exercise Association (IDEA) awarded Doug the distinction of “Master Trainer” in 2005. In this podcast we discuss: 00:00 - Intro 05:52 - Reflections from a former body builder 14:50 - Hybridizing body building and movement practice 16:00 - Explaining the why to clients 21:06 - Initial impressions and benefits of Stick Mobility 28:48 - Empathy - A critical coaching component 31:46 - Assessing clients - Why and how 39:26 - Deficiencies in the fitness industry 48:28 - Learning through mistakes 52:39 - Importance of education 55:15 - Building your network as a trainer 1:00:57 - NFL scouting combine assessment analysis 1:14:37 - NFL Draft More from Doug: / janddfitness http://janddfitness.com/pages/online-... ------- Stick Mobility is a training system that improves your mobility, stability, and strength. It combines joint mobilization, strength training, and active stretching to increase athletic performance, reduce risk of injury, and accelerate recovery. The system uses the Mobility Stick as a simple tool to improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. It provides kinesthetic and visual feedback to users and coaches. The sticks are designed for professional use in gyms, medical facilities, and on the sports field. They can be used outdoors, are 100% waterproof, and easy to clean. They are made with a custom blend of synthetic plastic with silicone rubber grips to achieve the balance of flexibility, strength, and grip needed for the full range of Stick Mobility exercises. The system is based on the scientific principles of leverage, stability, feedback, irradiation, isometrics, and coordination and is accredited by: – Personal Training Academy Global – National Academy of Sports Medicine – Aerobics & Fitness Association of America – National College of Exercise Professionals – National Strength & Conditioning Association We focus on helping coaches, athletes, and medical practitioners. From pro athletes to personal trainers, strength and conditioning coaches to physical therapists and chiropractors. Each one of them views movement from a different perspective. We work with them to understand how to apply the Stick Mobility principles into how they view movement with the goal of helping them reach their full potential. To learn more about the program, find classes, workshops, certification courses, and to buy Mobility Sticks check out: http://www.stickmobility.com Instagram: / stickmobility Facebook: / stickmobility Podcast Show on Apple Podcasts: https://podcasts.apple.com/us/podcast... Podcast Show on Spotify: https://open.spotify.com/show/7ilxFDN... YouTube channel: / stickmobility #stickmobility #fitnesspodcast #mobilityexercises #movementmadebetter