The 'Anti-Sales' Secret: How To Close Deals Without Pressure скачать в хорошем качестве

The 'Anti-Sales' Secret: How To Close Deals Without Pressure

Most founders think their biggest problem is sales. But in this episode, Will Boyd — Co-Founder of CEO Finance Academy — reveals why the real issue is misdiagnosis. Will and John break down how founders create financial chaos by scaling too fast, chasing revenue instead of profit, and avoiding the hard conversations with their numbers. Will shares the honest story of how he and his partner built a successful marketing agency, hit record revenue months, and still took home the least money they ever had. What fixed everything wasn’t selling harder. It was learning to slow down, diagnose the real financial problems, and rebuild their process from the inside out. We dive into how Will approaches sales without pressure, why his team uses a two-call process, and the mindset shift founders must make to grow sustainably. If you’re a founder, coach, or service-based business owner, this conversation will change the way you think about sales, hiring, and financial decision-making. Watch this if you want to understand: • Why closing more deals won’t fix a broken business • How to diagnose profit problems the right way • What founders get wrong about cash flow, margins, and scaling • The difference between closing and true discovery • How to sell without pressure and create a better buying experience • How Will rebuilt his business by thinking more like a CFO This is a deep dive into the skills every founder needs but few ever learn. Connect with Will:   / willcboyd   https://www.ceofinanceacademy.com/hom...