102 | From Private Clubs to HVAC Success: How Nicole Forbes Built a High-End Niche Business скачать в хорошем качестве

102 | From Private Clubs to HVAC Success: How Nicole Forbes Built a High-End Niche Business

Show Information Episode Number: 102 Date: August 18, 2025 Duration: 30:39 Host Contact Information Host: Justin Deese Website: JustinDeese.com (https://JustinDeese.com) Contact: [email protected] (mailto:[email protected]) Guest Contact Information Guest: Nicole Forbes Company: Forbes HVAC & Refrigeration Guest Website: ForbesRefrigeration.com (https://ForbesRefrigeration.com) Summary In this episode, Justin sits down with Nicole Forbes of Forbes Refrigeration & Air Conditioning in Scottsdale, Arizona, to discuss how she transitioned from a luxury private club career into co-owning a thriving HVAC and refrigeration business with her husband. Nicole shares the story of building a niche-focused company that serves high-end homeowners, private clubs, and wine refrigeration clients. She opens up about the lessons learned from adopting ServiceTitan early, joining best-practice groups, and the importance of building strong team culture. Listeners will take away insights on defining your ideal customer, the power of word-of-mouth marketing, and why leadership growth never stops. Takeaways • The power of focusing on a niche market and speaking your customer’s language. • Why early adoption of the right software can fuel growth. • Leveraging best-practice groups and coaching programs to accelerate success. • Building a team culture rooted in integrity and customer care. • The role of books like E-Myth and Raving Fans in shaping leadership and service excellence. Chapters 00:00 – Introduction and welcome 01:45 – Nicole’s transition into the family business 03:29 – Adopting ServiceTitan from day one 06:53 – Joining BDR coaching and Rival Digital marketing 08:44 – From competition to collaboration in the trades 10:50 – Professionalizing the HVAC industry 12:28 – Partnering with your spouse in business 15:13 – Serving Scottsdale’s luxury market and wine refrigeration niche 17:55 – The importance of defining your target market 19:32 – Doubling revenue through team culture and integrity 21:27 – Word-of-mouth marketing on the golf course 22:08 – Favorite business books and team reading 26:46 – Leadership lessons learned 28:34 – How to connect with Nicole Keywords #FreedomBlueprintPodcast #JustinDeese #NicoleForbes #HVACBusiness #Refrigeration #ServiceTitan #BDR #RivalDigital #HomeServices #BusinessGrowth #TradeBusiness #CustomerExperience #WineRefrigeration #LuxuryHomeServices #LeadershipDevelopment #SmallBusinessSuccess #NicheMarketing #EMyth #RavingFans #WordOfMouthMarketing