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DMARC adoption surged after Google and Yahoo introduced stricter bulk email requirements in early 2024. Marketers and IT teams rushed to get policies in place, align with new authentication rules and ensure their emails would keep reaching subscribers. But DMARC isn’t just a one-and-done checkbox. The story doesn’t stop at implementation. Now that many brands have crossed the finish line of basic setup, the bigger question is: what happens next? How will DMARC continue to evolve? And what does that mean for the future of deliverability, security, and trust in the inbox? In this session, experts from Inbox Monster and Red Sift take a deep look at the current state of DMARC, explore what’s coming next, and share actionable steps every sender should take to stay ahead. In this video, you’ll learn: Fresh data on DMARC adoption rates across industries Predictions for the next wave of email authentication requirements How DMARC fits into a broader deliverability and brand protection strategy Practical advice for staying compliant and ahead of ISP policy changes Why DMARC Matters Now Inbox placement is tied to authentication: ISPs like Gmail and Yahoo rely on authentication signals to decide whether your mail is trusted. Reputation protection: Without DMARC, your domain is vulnerable to spoofing and phishing attempts that damage subscriber trust. Business impact: A single misstep in policy setup can mean thousands of legitimate emails being rejected or landing in spam. Future-proofing: As authentication requirements tighten worldwide, strong DMARC adoption will be critical for global senders. Whether you’re a marketer, email developer or deliverability consultant, this discussion will give you the context and insights you need to navigate the new era of email authentication with confidence. 📚 Resources: How to Explain DMARC to your Boss: https://inboxmonster.com/blog/email-d... Get DMARC monitoring with Inbox Monster: https://inboxmonster.com/deliverabili... Google’s sender guidelines: https://support.google.com/a/answer/8... #whatisdmarc #dmarcexplained #dmarctutorial #dmarc #dmarcmonitoring