Battle of the Fake Meat Giants - Beyond Meat VS Impossible Foods скачать в хорошем качестве

Battle of the Fake Meat Giants - Beyond Meat VS Impossible Foods

Plant-based alternatives to real meat have taken the market by storm and attracted a lot of attention. Beyond Meat and Impossible Foods are the two top companies making their mark in this new frontier of the meat industry, driven with a vision to better the world and save it from climate change by changing our consumption habits. Fast forward a decade since their inception in early 2010s, both companies have shown results in their pursuit despite their differences in approaches to develop these “fake meat” alternatives. One is doing well while the other is currently struggling. Let’s look at what makes them different, how it affects their consumer’s changing habits, and how profitable they are. ----- All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement intended. This video does not provide investment or financial advice of any kind. Discussion of any securities, trading, or markets is incidental and solely for entertainment purposes only. Chapters: 0:00 - Introduction 1:11 - Beyond Meat - The Visionary Entrepreneur 2:17 - Beyond Meat - Replacing Meat with Veggies 3:17 - Beyond Meat - Growth-at-all-cost Strategy 4:35 - Beyond Meat - Fall from Grace 7:00 - Impossible Food - The Brilliant Scientist 7:34 - Impossible Food - Unlocking HEME 9:56 - Impossible Food - Carnivore Endorsement Strategy 12:05 - Impossible Food - Rising Higher 12:51 - Which Company's Approach is Better?