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According to new research by McKinsey, the business case for Diversity, Equity and Inclusion in the UK is 'stronger than ever'. Diverse businesses are more profitable; they recruit the best talent; make better decisions; have more motivated employees; and have a superior understanding of customers' needs. An Accenture study found that 41% of shoppers removed at least 10% of their business from a retailer for their lack of focus on Diversity, equity and inclusion. In this, the first episode in the third season of the Bicycle Association podcast, we join Sally Middlemiss, Isla Rowntree (Founder of Isla Bikes) and Bianca Carlin (Group Human Resources Director at WiggleCRC) as they take a deeper dive into some of the key points raised by Gemma Lloyd (co-founder and co-CEO of WORK180) in the recent Bicycle Association webinar 'Quick Wins to Improve Diversity, Equity and Inclusion in Your Business'. Inspiring the Future - Redraw the Balance - • Inspiring The Future - Redraw The Balance Diversity in the Cycling Industry Report, Survey and Pledge - https://www.bicycleassociation.org.uk... Find out more about the Bicycle Association here: https://www.bicycleassociation.org.uk/ / bicycleassoc / the-bicycle-association-of-great-britain #cyclinglife #diversity #diversitymatters #bcorp #cyclingforall