The Current Podcast: VML's Jon Cook wants more creativity while advertising on streaming platforms скачать в хорошем качестве

The Current Podcast: VML's Jon Cook wants more creativity while advertising on streaming platforms

Jon Cook, VML global CEO, joins The Current Podcast to discuss how the agency came up with the now iconic social media presence of Wendy’s, the innovations he hopes to see in the streaming ad space, and commerce on Instagram in relation to consumer behavior. _______ The Current Podcast shares insights and inspiration from marketing leaders from the world’s most influential brands. In this season, hear from VaynerX, Lenovo, Kendra Scott, LG Ad Solutions, Francesca's, VMLY&R, White Castle, Zillow, and more. Subscribe and listen to all seasons: http://bit.ly/40up6dM _______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w