Finder’s Zak Ali: Search Everywhere Optimization. How Finance SEO Wins in 2026 скачать в хорошем качестве

Finder’s Zak Ali: Search Everywhere Optimization. How Finance SEO Wins in 2026

In this episode, we’re joined by Zak Ali, US General Manager at Finder, a global financial comparison company founded in Australia in 2011. Finder compares everything from credit cards and loans to insurance, pairing comparison-table tech with educational content to help users make fully informed financial decisions. Zak breaks down what changed after the Helpful Content Update and the rise of zero-click search, why success is shifting from “more traffic” to better bottom-of-funnel performance + retention, and how Finder is building a moat with Search Everywhere Optimization: YouTube, newsletters, social, and being cited in AI answers. Timestamps 00:00 – Scale Today 02:16 – Origin Story 04:13 – Growth Rule 06:06 – The 5 Fundamentals 08:33 – Marketplace Failures 09:31 – Franchising Model 10:25 – Ops & Software 16:37 – Expansion Playbook 26:29 – Growth Hacks 33:29 – AI & ServiceOS 🤔 Do you need help with your Digital PR link building? 📛 FREE Press Badge Generator – Showcase Your Tier-1 Coverage: https://www.linkifi.io/press-badge-maker 📈 FREE Press Coverage Cheat Sheet – Boost SEO with PR Links: https://linkifi.io/cheat-sheet ☎️ Book a FREE Discovery Call – Let’s talk link building: https://book.linkifi.io/widget/bookin... 📺 More Interviews and Content: @linkifi 🄵🅄🄻🄻 🄴🄿🄸🅂🄾🄳🄴 🄱🄴🄻🄾🅆⬇