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Amanda Leemis turned a real childhood story, a teacher-mom’s classroom storytelling, and a rescue dog named Holly into The Holly Dog Blog, a preschool resources brand that now drives serious traction: 30,000 worksheet downloads in a month and 280,000 downloads across the year. In this episode she breaks down the early grind, how she learned SEO from scratch, what changed once she crossed ~200 posts, why backlinks kept coming up as the limiting factor, and how she’s expanding into Pinterest, Facebook ads, and a polished YouTube channel built around a handmade puppet and original songs. What you’ll learn -How a classroom story became a scalable brand mascot (and why that matters in a noisy search landscape) -The early SEO reality: courses, keyword research, cold outreach for links, and competing vs. sites with 10+ years of authority -Why she used “ruthless mentor” prompting in ChatGPT to get real feedback, not “mom mode” encouragement -What kept her motivated through the slow start, and why her “monetize at ~250 posts” benchmark helped -Monetization today: mostly ad revenue (free worksheets), plus Etsy and Amazon affiliate, with paid products coming next -UX as a strategy: no ads on homepage/silo pages, clean navigation, “teacher vs parent” routing -Pinterest lessons: huge potential, but volatile, spam flags, stolen pins, and AI image clutter -YouTube as brand moat: human-made worksheets + real singers + puppet performance + calm, SEL-friendly pacing -The bigger preschool trend she’s seeing: weaker fine-motor skills from early tablet habits and how printables help Timestamps 00:00 – Origin Story 02:57 – Pandemic Spark 04:26 – Early Growth 05:21 – SEO Foundations 07:16 – ChatGPT Mentor 09:40 – The Grind 11:57 – Monetization 13:50 – UX Choices 16:10 – Traffic Channels 21:28 – Content Style 27:35 – AI & Next #ContentMarketing #SEO #PreschoolResources #EducationalPrintables #YouTubeForKids #PinterestMarketing #BlogMonetization #DigitalPR #BrandBuilding #SocialEmotionalLearning 🄵🅄🄻🄻 🄴🄿🄸🅂🄾🄳🄴 🄱🄴🄻🄾🅆⬇ 🤔 Do you need help with your Digital PR Link building? 📛 FREE Press Badge Generator – Showcase Your Tier-1 Coverage: https://www.linkifi.io/press-badge-maker 📈 FREE Press Coverage Cheat Sheet – Boost SEO with PR Links: https://linkifi.io/cheat-sheet ☎️ Book a FREE Discovery Call. Let’s talk link building: https://book.linkifi.io/widget/bookin... 📺 More Interviews and Content: @linkifi