Cassie Clark: The “Be Everywhere” Strategy for AI Search скачать в хорошем качестве

Cassie Clark: The “Be Everywhere” Strategy for AI Search

Cassie Wilson-Clark (Fractional content strategist, CMO/CGO, and host of Found in AI) breaks down how content strategy has shifted from keyword-stuffing to clean, direct answers built for both Google and chat-based search. She shares what she’s seeing across clients. early panic, paused execution, then a return to fundamentals plus faster updates, smarter repurposing, and community-led topic research (especially Reddit). The big message: strong SEO foundations still matter, but brands that win will be the ones that show up consistently across formats. What you’ll learn: -Why many teams paused in Feb–March when AI content underperformed, and what’s working again now -Freshness and updates: small tweaks, FAQs, definitions, and industry-dependent update cycles -AEO vs SEO: answering full prompts, not just targeting single keywords -Reddit as prompt research: lift real user phrasing and turn it into content plans -“Be everywhere” done efficiently: podcasts, webinars, YouTube, LinkedIn, and repurposing with AI -The tracking problem: AI visibility is still messy and mostly manual right now -A practical proxy: AI referral traffic + branded search lift as directional signals Timestamps 00:00 – Intro & Cassie 01:30 – Content Shift 02:51 – Client Reset 04:18 – AI Search Use 05:44 – Brand & SEO 06:42 – Freshness 09:02 – Prompt Mapping 10:31 – Reddit Research 16:00 – Repurposing 24:04 – What’s Next #ContentMarketing #AEO #SEO #AISearch #GEO #ContentStrategy #Repurposing #B2BMarketing #RedditMarketing #AIWorkflow 🄵🅄🄻🄻 🄴🄿🄸🅂🄾🄳🄴 🄱🄴🄻🄾🅆⬇ 🤔 Do you need help with your Digital PR Link building? 📛 FREE Press Badge Generator – Showcase Your Tier-1 Coverage: https://www.linkifi.io/press-badge-maker 📈 FREE Press Coverage Cheat Sheet – Boost SEO with PR Links: https://linkifi.io/cheat-sheet ☎️ Book a FREE Discovery Call. Let’s talk link building: https://calendly.com/linkifi/pr 📺 More Interviews and Content: ‪@linkifi‬