James Ewens: How Green Feathers Grew 35% by Ditching Marketplaces скачать в хорошем качестве

James Ewens: How Green Feathers Grew 35% by Ditching Marketplaces

Bring nature back to your garden—and onto your screen. James Ewens (E-commerce Director at Green Feathers) breaks down their shift from B2B/marketplaces to a DTC-first engine, the UX/SEO playbook behind 30–35% growth, and why old-school brand building (plus smart Digital PR) still beats hacks—especially in the AI era. What you’ll learn: The DTC pivot: reallocating marketplace effort/budget into PPC + UX-led SEO DPR that moves the needle: “Birds, Not Rats” and review sampling (Telegraph, TechRadar) Content + product pages that win AI overviews (without chasing “AI hacks”) How TV placements (Netflix/Amazon/ITV) amplify organic demand Seasonality 101: when to install a bird box (and why now matters) Timestamps 00:00 – Intro & Mission 00:49 – Brand & Growth 03:16 – DTC vs Amazon 04:41 – Niche & Site UX 07:26 – Organic vs Marketplaces 09:47 – SEO & Digital PR 10:47 – Campaigns & Reviews 14:08 – Creators & TV 20:46 – AI & Search 29:18 – Bird Boxes & CTA #ecommerce #DTC #SEO #DigitalPR #AIMarketing #Shopify #Wildlife #BirdBoxCamera #UX #ContentMarketing 🄵🅄🄻🄻 🄴🄿🄸🅂🄾🄳🄴 🄱🄴🄻🄾🅆⬇ 🤔 Do you need help with your Digital PR Link building? 📛 FREE Press Badge Generator – Showcase Your Tier-1 Coverage: https://www.linkifi.io/press-badge-maker 📈 FREE Press Coverage Cheat Sheet – Boost SEO with PR Links: https://linkifi.io/cheat-sheet ☎️ Book a FREE Discovery Call – Let’s talk link building: https://calendly.com/linkifi/pr 📺 More Interviews and Content: ‪@linkifi‬