How to Turn Google & Local Media Into a Marketing Machine & Get Found WITHOUT Paid Ads скачать в хорошем качестве

How to Turn Google & Local Media Into a Marketing Machine & Get Found WITHOUT Paid Ads

Feel like you “should” be running ads, but you’re not even sure what’s working… or if you can afford it? In this episode, we share the mistake most small business owners make paying for marketing way too early, and the free (or almost free) marketing moves that actually move the needle for a high-end, service-based business. We’ll walk you through how to set up your Google Business Profile the right way, what your website really needs to convert local clients, how to think about social media without chasing every trend, and how to use earned media (local TV, magazines, radio, podcasts) to build credibility and get found on Google. If you want practical marketing ideas you can implement this week without blowing your budget, this one’s for you. Highlights 00:00 Why “staying ready” matters more than you think. 04:00 Why marketing is last in our Million Dollar Manual (and what comes first.) 08:00 The real problem with paying for marketing too early (and the “flush it down the toilet” test.) 12:00 Free marketing that works and how to get found on Google. 16:00 Google Business Profile basics that boost local SEO and visibility. 20:00 MUSTS to include on your website as a small business. 24:00 Pricing, location, and calls to action (making it easy for people to book, call, or buy.) 27:00 How to leverage social media as free marketing. 30:00 Why your haircut, in-person presence, and customer experience are all part of your marketing. 33:00 Earned media 101: using local TV, radio, newspapers, and magazines as FREE advertising. 36:00 How we’ve used press, features, and strategic partnerships to grow our custom clothier business. 38:00 How free + low-cost marketing compounds over time (and what to do if you need money right now). Resources + Links Apply for Luxury Clothier Collective Mastermind HERE - https://www.clothiercoaching.com/luxu... More resources for custom clothiers HERE - https://www.clothiercoaching.com/store Follow + leave a review on Apple Podcast - https://podcasts.apple.com/us/podcast... Follow Appointment Only in IG: @appointmentonlypod   / appointmentonlypod