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How Artificial Intelligence is transforming Search, SEO, and the way we understand information online. 💡 Guest: Dan Petrovic – Director, DEJAN Marketing | Researcher & Innovator in AI-driven SEO 🌐 https://dejan.ai, his public AI Tools can be found at https://dejan.ai/tool/ All Forum IT episodes –   • Forum IT Show   In the first part, we explore how AI and SEO have merged into a single discipline — why “SEO + AI = SEO” — and how search engines evolved from ten blue links to intelligent assistants. In the second part, Dan Petrovic, Director of DEJAN Marketing, shares insights from his research and tool development — from Query Fan-Out to AI Rank and TreeWalker — showing how brands can measure visibility inside AI models. And in the final part, we talk about the next 5 years of the web: agentic systems, proactive assistants, and a world where your AI talks directly to mine. Chapters: 00:00:00 – Introduction: When Search Meets AI 00:00:43 – Meet Dan Petrovic 00:01:13 – From Lily Ray to “SEO + AI = SEO” 00:02:40 – What Does “SEO + AI = SEO” Mean? 00:03:02 – When Search Results Became Conversations 00:05:04 – Why AI Still Depends on Search 00:06:57 – SEO vs ML: Understanding & Control 00:07:57 – “Conversations with Google” Prediction 00:09:42 – Risks: Monetisation & Misinterpretation 00:12:25 – From Keywords to Conversations 00:15:08 – Selection Rate Optimisation (SRO) 00:21:34 – Tools of the Trade: Query Fan-Out, TreeWalker, AI Rank 00:25:25 – Using LLMs Well: Context & Chat Reality 00:41:00 – The Next Five Years: Agentic Web 00:46:34 – Closing & Farewell C) 2025 All rights reserved. Quotes or excerpts may be used only with proper attribution, an active link to this source, and embedding of the original video. 🎧 Learn, get inspired, and stay curious with ITalks! 🎙️ Host – Csaba Demeter 🎬 Producers – Csaba Demeter & Alin Niță 🙏 Thank you for watching and supporting Forum IT. Have guest suggestions or topics in mind? Tell us in the comments! 👇 Supported by: 🏗️ Frisomat Romania - https://www.frisomat.ro 💡 Five Plus - https://www.fiveplus.ro 🔗 Useful Links: 🌐 Website: https://www.italks.ro 📸 Instagram:   / italks.ro   💼 LinkedIn:   / italksromania   📘 Facebook:   / italksro