What is Social Exchange Theory? | From A Business Professor скачать в хорошем качестве

What is Social Exchange Theory? | From A Business Professor

Imagine every interaction you have at work—whether it's with a colleague, a customer, or a manager—as a transaction where both parties aim to gain more than they give. This concept is at the heart of Social Exchange Theory, which explores how individuals seek to maximize benefits and minimize costs in their relationships. Since it was introduced, it has provided wide applications in business and psychology areas. So what is the social exchange theory? What are its major contents and applications? Does it have some limitations? In this video, I will discuss these questions with you.