SEO Office Hours for 5th January 2024 ft. David Sayce, Shannon McGuirk, Michael Chidzey, Jo Turnbull скачать в хорошем качестве

SEO Office Hours for 5th January 2024 ft. David Sayce, Shannon McGuirk, Michael Chidzey, Jo Turnbull

David Sayce and Shannon McGuirk joined Michael Chidzey and Jo Turnbull on Friday 5th January 2024 for SEO Office Hours. Questions covered: 00:00 Welcome 01:37 Introduction to David and Shannon 04:24 Do I need keywords "pizza" and "new york" on the page to rank for the term "pizza in new york"? 08:21 How to prevent keyword cannibalisation? 15:16 Using keywords in alt text 16:32 Microblog for competitive keywords 21:28 SEO goals for 2024 28:32 Do you use Chat GPT for content and disclose this to clients? 31:56 Setting up alerts for technical issues 37:24 Examples of digital PR campaigns that strategically generated links 50:44 Emails from SEO agencies 53:24 End If you don’t know David… Where do we start? David began working in SEO back in 1995 (that’s before Google, even before that helpful fella Jeeves)! With a truckload of experience, David is currently the digital lead at Forsters LLP, overseeing the strategy and delivery of digital marketing. He is also a digital marketing and SEO consultant (https://www.dsayce.com/), a mentor, has held multiple digital marketing non-exec positions, and has extensive in-house and agency experience. If you don’t know Shannon… Shannon is the Client Services & Delivery Director at the award-winning digital marketing agency, Aira (https://aira.net/). We're big fans of both Aira and Shannon! With a background in digital PR, link building, and content, Shannon was one of those digital PRs who helped put creative campaigns on the SEO map. Shannon is now responsible for the execution of Aira's projects across content, digital PR, SEO and paid search campaigns for clients worldwide. She is a popular speaker at industry conferences like Mozcon, BrightonSEO, Outreach, and Learn Inbound.