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Veronika Höller and Natalie Arney joined Michael Chidzey and Jo Turnbull on Friday 12th January 2024 for SEO Office Hours. Questions covered: 0:00 Welcome and Intro for Natalie and Veronika 5:40 Would I use a program like Ahrefs to analyze the position of our top ranking keywords pre new site launch and post new site launch? 11:29 What metrics do we vet while selecting a website before outreach? 17:13 What would you recommend for a website owner looking to step up their SEO? 33:55 Is link exchange legit or will Google penalize me? 35:58 How to increase clicks on your site? 42:56 What does the perfect SEO landing page look like? 48:07 What do we do to make sure we remain relevant and offer value to our audiences? If you don’t know Natalie… Natalie is a Freelance SEO Consultant who has worked in Digital Marketing for over 10 years, working both agency side and in-house. She has appeared as a guest on many SEO podcasts and webinars, as well as being an active member of Women in Tech SEO. Natalie is an avid speaker in the SEO community, having been on the lineup for both BrightonSEO and ReadingSEO! If you don’t know Veronika… Veronika is currently the Global SEO Lead at CompuGroup Medical. With a speciality in PPC and Social Media Marketing, she believes in working in a holistic way as we move into the future of Digital Marketing to find new avenues of creativity and innovation. Veronika was recently announced as a judge for the 2024 European Search Awards, and is an international speaker at many events within the SEO community.