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In this follow-up conversation with Chris Burkard, we dive deep into what it really means to take creative risks. Chris shares why physical danger is easier to stomach than financial risk and why most outdoor marketing content falls flat emotionally. We also field audience questions from part one, covering pitching branded projects, giving feedback, the role of feeling in advertising, and the evolving function of creative agencies. Chris doesn’t hold back; this episode is a masterclass on the emotional and strategic layers of doing creative work that actually connects. In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective. This podcast will take you behind the scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. If you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello. Listen on Apple: https://apple.co/3hawUje Listen on Spotify: https://spoti.fi/3VU22lG Sign up for our email list: http://eepurl.com/dkW0Kb Essential Reading: https://kit.co/BackcountryMarketing Follow the podcast on LinkedIn: https://bit.ly/3VFuGHk Follow the podcast on Instagram: https://bit.ly/3h19rkx