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Thanks to: Prof. Mukarram Ali Khan (Lecturer IBA, PU) Background Music: Royalty-Free Music Thematic analysis is a technique of data analysis while conducting a qualitative study. Thematic analysis is the most recognized, adapted, and used approach to analyze qualitative data. This video is made as per the illustrations and procedures explained in the Braun and Clarke (2006) research article on Thematic Analysis. Have you just conducted a qualitative study involving: Interviews Focus Groups Observations Document or artifact analysis Journal notes or reflections? How to use this type of data? Just as there are numerous statistical tests to run for quantitative data, there are just as many options for qualitative data analysis. THEMATIC APPROACH Most common forms of analysis in qualitative research. It emphasizes Pinpointing, Examining, Recording Patterns (or "themes") within data. Themes are patterns across data sets that are important to the description of a phenomenon and are associated to a specific research question. Themes become categories for analysis 6 Phases of Coding (Thematic Analysis) 1-Familiarization with data 2-Generating initial codes 3-Searching for themes among codes 4-Reviewing themes 5-Defining and naming themes 6-Producing the final report Find me on Instagram, Twitter, and Facebook for more resources and online earning techniques: www.instagram.com/sufinoumanriaz www.twitter.com/sufinoumanriaz www.facebook.com/sufinoumanriazz www.servingbridge.com Watch my other videos on Research: • Introduction to Basic Research: Understand... Watch my course on Freelancing: • Freelancing 101: Introduction to Online Ea...