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Have you just conducted a qualitative study involving… Interviews Focus Groups Observations Document or artifact analysis Journal notes or reflections? How to use this type of data? Just as there are numerous statistical tests to run for quantitative data, there are just as many options for qualitative data analysis… How we relate these 5 topics? Step-by-step guide for beginning qualitative researcher. THEMATIC APPROACH Most common forms of analysis in qualitative research It emphasizes Pinpointing, Examining, Recording Patterns (or "themes") within data. Themes are patterns across data sets that are important to the description of a phenomenon and are associated to a specific research question. Themes become categories for analysis Approach to Thematic Analysis 6 Phases of Coding (Thematic Analysis) 1-Familiarization with data 2-Generating initial codes 3-Searching for themes among codes 4-Reviewing themes 5-Defining and naming themes 6-Producing the final report