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Running Google Ads right now? If you feel like you are just bleeding money, you aren't alone. But it’s not because you’re stupid, and it’s not because Google Ads doesn't work for your industry. It’s because your budget, your account, and your traffic are out of sync. In this video, I walk you through Phase 1 of the "Stop the Bleed" process. This isn't a massive account rebuild or a fancy strategy workshop. This is about adjusting the "sliders" of your account—the boring settings that quietly drain thousands from your budget—to get immediate control back. We are going to look at the "Triangle" of Budget, Offer, and Traffic, and then dive into the 5 critical settings you need to lock down today. In this video, we cover: The "Triangle" foundation: Why Budget, Offer, and Traffic must sync. How to prioritize which campaigns to fix first (don't just guess!). The 5 "Bleed" Settings: Locations: Are you accidentally targeting the whole world? Networks: The Search Partners trap. Time: Why running ads 24/7 might be killing your ROI. Language: A quick sanity check. Devices: Identifying if Mobile or Desktop is burning your cash. This is Part 1 of the Stop The Bleed series. In the next video, we will dive deeper into Search Terms, Negative Keywords, and Landing Pages. 🚀 Get a Free Google Ads Review: Want to know exactly where your account is bleeding? Scan the QR code in the video or visit ClickConvertMarketing.com to book your free review. 00:00 - Intro: Are you bleeding money? 00:30 - What is "Stop The Bleed"? (Not a Rebuild) 00:54 - The Triangle: Budget, Offer, Traffic 01:15 - Part 1 vs. Part 2 Overview 02:00 - Who is John Langley? 02:26 - The Stereo Equalizer Analogy: Adjusting the Sliders 03:03 - Deep Dive: The Budget/Offer/Traffic Triangle 03:44 - The Perfect Repeatable Ads System (Stop, Stabilize, Scale) 04:30 - Where to Start? Prioritizing Your Campaigns 06:13 - Setting 1: Geo Targeting & Location Leaks 07:15 - Setting 2: Networks (Search Partners & Display) 08:14 - Setting 3: Time of Day & Day of Week 08:58 - Setting 4: Language Settings 09:16 - Setting 5: Devices (Mobile vs. Desktop) 10:50 - Warning: Display & YouTube on Tight Budgets 11:15 - Bonus Tip: Broad Match Settings 11:33 - What’s Coming in Part 2 (Keywords & Search Terms) 12:30 - How to Get a Free Ads Review