How to stop 20–40% of your Google Ads budget being dead money (Stop The Bleed Part 2) скачать в хорошем качестве

How to stop 20–40% of your Google Ads budget being dead money (Stop The Bleed Part 2)

Are your Google Ads campaigns still bleeding cash even after you’ve fixed the basic settings? In this second part of my Stop The Bleed series (inside the Perfect Repeatable Ads system), we dive inside your worst campaigns and clean up the traffic, keywords, products and ads that are wasting your budget. In this video you’ll see how to: Use the search terms report to spot “dirty” traffic you should never pay for Build multi-layer negative keyword filters (ad group, campaign, shared lists, account level) Fix messy Shopping & Performance Max product groups and those “everything else” buckets Prune irrelevant keywords, signals, products and ads without rebuilding the whole account Improve Quality Score, CTR and CPCs by aligning keywords, ads and landing pages Run a fast landing page audit so you’re not wasting good clicks on weak pages Decide when to pause ad groups or whole campaigns and move budget into your real winners Set yourself up for the next stages: Stabilize and Scale This is the initial cleanse pass of the Perfect Repeatable Ads system – no fancy rebuilds, just clear decisions about what stays, what goes, and where your money should actually be going. 👉 If you haven’t watched Part 1 yet (prioritising campaigns & fixing the big setting leaks), I recommend starting there. Add your Part 1 link here in the description. ⏱️ CHAPTERS 00:00 – Intro, confession & Part 1 recap 01:44 – Going inside your worst campaigns & search terms 02:29 – Building smart multi-layer negative keyword filters 04:50 – Pruning bad keywords, products & Shopping structure 06:43 – Killing weak ads & boosting Quality Score 08:02 – Fast landing page checklist (Stop The Bleed edition) 09:14 – When to pause ad groups & whole campaigns 10:48 – Stop The Bleed recap & backing your winners 11:56 – What happens after you stop the bleed (Stabilize & Scale) 12:24 – Final advice & free Google Ads review 🔗 Helpful Links & Resources 📌 Cookie Script: https://cookie-script.com/?ref=zgnjntu 📌 Want me to manage your Google Ads? Apply: https://clickconvertmarketing.com 📌 Budget Calculator: https://clickconvertmarketing.com/bud... 📢 Stay Connected 🌐 Website: https://clickconvertmarketing.com 🔗 LinkedIn: John Langley 📘 Facebook: John Langley 🎥 Authentic Me:    / @authenticme-john-langley