Overcoming Resistance to Change: Aspen’s Successes скачать в хорошем качестве

Overcoming Resistance to Change: Aspen’s Successes

Unlock the real reasons your technology transformations succeed or quietly stall. In this session, The Aspen Institute and Cloud for Good share how they tackled intense change fatigue, low trust, and a highly decentralized culture while rolling out a unified Salesforce CRM across 50+ programs and 300,000+ constituents. You’ll hear directly from: Saniya Seera, Enablement Manager at the Aspen Institute, who led internal change and enablement for this multi‑year transformation. Marie Louise, Principal Consultant at Cloud for Good, who guided Aspen through the process after once being “the resistant client” herself. Watch to learn: How Aspen turned deep skepticism into genuine buy‑in and even created a waitlist of programs eager to onboard sooner. Practical tactics for overcoming resistance to change (beyond generic “do more training” advice). How to use change champions, tailored communications, and early demos to reduce anxiety and build trust. Ways to measure the success of change management (not just system go-live) and sustain adoption over years. If you’re leading (or dreading) a major CRM or digital transformation—especially in nonprofits or mission-driven organizations—this webinar will give you concrete, repeatable strategies you can start using right away.