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What does it really take to succeed in equipment rental sales? In this episode of Beyond the Build: Innovation in Construction, hosts Scott Lowman and JP Scott are joined by Michael Harwood, Key Account Manager at Sunstate Equipment, to discuss how relationship-driven sales strategies, organizational discipline, and authentic leadership transform performance in the rental industry. What You’ll Learn: • How to leverage your liability as your strength • The single-priority task management system that maximizes field productivity • Why the construction industry dialect rewrites professional communication norms • How to navigate friendships with customers without compromising professionalism • The third-party solution model that solves customer problems while protecting relationships Michael Harwood, Key Account Manager at Sun State Equipment, specializing in relationship-driven sales within the high-demand equipment rental market. With a background in pharmaceutical sales and a foundational understanding of kinetic learning principles, Michael has built a reputation for strong people skills, a relentless work ethic, and results-oriented problem-solving in fast-paced rental environments. If you enjoyed this episode, make sure to subscribe, like, and comment📱 Chapters: [00:00] Introduction [03:16] How Rental Communications Sounds to Outsiders [05:06] Why Careers in Rental Are Constantly in Motion [08:48] How Someone With No Industry Background Gets a Shot [13:26] Why Michael Chose Rental Over Medicine [16:40] Turning Naivety Into an Advantage [19:19] How Early Hustle Creates Long-Term Momentum [21:27] How Mentorship Actually Works in the Field [26:21] The Transition From Inside Sales to the Jobsite [30:16] The Sales Operations Balance That Builds Trust [34:51] Managing Chaos Without Losing Control [38:48] How Organization Becomes a Competitive Advantage [45:10] How Personal Systems Beat Perfect Tools [47:14] Maintaining Trust, Safety, and Ethics When Customers Become Friends [52:00] Why Creating Solutions Beats Protecting Turf [55:20] When Giving Back Becomes Part of the Job [57:44] Closing Thoughts