How He Saved £200K/Year on Paid Traffic | Job Board Growth Story скачать в хорошем качестве

How He Saved £200K/Year on Paid Traffic | Job Board Growth Story

Discover how Matt Farrah built a job board empire and in the process, saved over £200,000 a year by ditching paid traffic and going all-in on content, SEO, and community. Whether you're starting a job board or scaling an existing one, this interview is packed with tactical insights. Start your own job board free with JBoard: http://jboard.io/yt/free-trial What You’ll Learn in This Video: How Matt lost all his Google traffic overnight—and came back stronger The truth about relying on paid platforms like Indeed What tech investments modern job boards really need His strategy for scaling to over 1 million visitors with no ad spend Why employer branding doesn't pay (yet)—and what does Chapters: 00:00 – Matt’s unlikely entry into job boards 02:00 – How he found his niche 06:00 – The collapse of agency-based hiring 08:30 – Pivoting to direct employer sales 11:00 – Where job board founders should invest 13:00 – The brutal Google penalty that changed everything 17:00 – Why owning your audience is non-negotiable 20:00 – His experiment with employer branding 24:00 – Organic traffic vs paid traffic 27:00 – Why he's switching tech platforms in 2025 30:00 – Matching, AI, and the future of job boards 33:00 – His biggest lesson: stay focused Subscribe for more interviews with top job board builders and marketplace founders. #JobBoard #JBoard #RecruitmentTech #JobBoardMarketing #NicheJobBoards