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Want to see the (unhinged) FULL stream and get access to my document with all the emails and copy I used for this campaign? ➡️ / how-we-made-1000-94259483 Want extra help getting clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️ https://courses.copythatshow.com/ccc-... Ready to upgrade your skillset with marketing knowledge so you can potentially earn more money? Check out our E-Marketer Master Plan ➡️ https://courses.copythatshow.com/ct-u... Our free (with email signup) 21-day copywriting course ➡️ https://www.copythatshow.com/yt-signu... Join the Copy That! Discord server ➡️ / discord ---------- It was the Saturday before Thanksgiving And all through the house Not a creature was stirring... Except for the gradually swelling sense that I was forgetting something. OH CRAP. My partners and I at Copy That! had completely forgotten to plan or prep for Black Friday... AKA "Christmas for Capitalists." So I did what any marketer and copywriter should do in that situation... I buckled the heck down and cranked out a sales letter. I kissed my family goodbye, locked myself in my office, put in 3 hours on Saturday evening, and woke up at 3am on Sunday to put in 3 more hours. After some revision and polishing: Bang! I had a sales letter. A few more hours wrestling with Kajabi later and I had an offer set up, an order form, and some coupon codes. But my funnel was missing one more thing... EYEBALLS! I had to get people to look at the sales copy. So I wrote some emails that Sunday. Then, on the following Wednesday, I got on stream and over the course of about 5 hours proceeded to write 4 more emails for everyone to see. What you're watching right now is the edited version of that stream wherein: I also taught a lot about the different types of emails and why you'd use them (and why not)... I explained how to research and prep for email writing... I showed an example of how to ethically "swipe" an email... I revealed how sending emails to a list actually works, and what clients need to do once they receive your copy... And I also showed a trick for reaching even more audiences with the same copy by "double dipping." 0:00 Why you should (or shouldn't) learn to write email copy 6:05 Recap of Email 1 (First Value Email and Performance) 9:45 Recap of Email 2 (Second Value Email and Performance) 14:29 Recap of Email 3 (Third Value Email and Performance) 20:43 The Four Types of Email I'll Be Writing in This Video 22:39 Landing Page Copy Walkthrough 37:19 Answer these 6 questions to write good marketing emails 39:10 Writing Email No. 1: Lifts (PLUS: The "DIC" Structure & How to ethically "swipe" copy) 1:02:30 Setting up Email 1 in our Squarespace CRM and Scheduling It to Go Out 1:13:27 Writing Email No. 2: Graphical Sales Emails 1:32:06 Writing Email No. 3: Value Emails 2:26:19 How to "Double Dip" and repurpose your email copy as posts on other platforms 2:32:20 Writing Email No. 3: Value Emails, continued 2:33:46 Why ChatGPT still sucks and isn't helpful to me 2:39:03 Writing Email No. 3: Value Emails, continued, continued 2:55:20 Trying and failing to get good subject line ideas from ChatGPT 3:08:10 Three ways to use P.S.es in your email copy 3:12:10 Writing Email No. 4: Deadline Lifts 3:20:20 This is the end. Wrapping up and final thoughts. ~-~~-~~~-~~-~ Still have questions about email copywriting? Check out our "Write Better Emails" Playlist: • Write Better Email Copy ~-~~-~~~-~~-~ Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre. Production, VFX, and Editing by Noah Sokolsky