40 Years of Pro Copywriting Knowledge in 5 Hours скачать в хорошем качестве

40 Years of Pro Copywriting Knowledge in 5 Hours

🔵 Download the Worksheets and Templates Mentioned in the Video Here: https://drive.google.com/drive/folder... Want the slides for this course? Join the Copy That! Patreon ➡️   / free-slides-for-78121239   Join our kickass email newsletter for new free resources ➡️ https://www.copythatshow.com/yt-signu... Want help getting clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️ https://courses.copythatshow.com/ccc-... Join the Copy That! Discord server ➡️   / discord   ==== The Fundamentals of Copywriting Everything beginners need to know to learn the basics of copywriting, marketing, and writing to sell. The free copywriting guide linked above contains everything you need to get started (including how to find clients...) Plus... There are resources, templates, worksheets, and invites to a free copywriting group above! == 0:00 - Why This Video Exists... (I'm Alex Myatt - Hello New Copywriters!) 1:15 - PART 1: The Power of Copywriting 3:32 - What Can You Expect? 5:48 - Problems With Copywriting and Why 'digital Marketers' Fail 6:48 - Writing for a Company... 12:58 - Writing for a Prospect... 15:55 - Anti Market Focus: Beware of Vanity Metrics 19:37 - Direct and Indirect Response Schools of Advertising 25:23 - What's the Problem With Modern Copywriting? 29:33 - The Role of Copy 32:15 - A Few Things to Keep in Mind 57:08 - 5 Stages of Awareness 1:18:08 - The Secret Weapon Most Marketers Are Afraid to Use 1:35:15 - Research 1:38:35 - The Sticky Research Process 1:40:12 - Product Research 1:41:46 - Research Template and Resources (Linked Above and Available in CC # how-to-start-copywriting channel) 1:45:10 - The Ideal Client 1:50:15 - The Existing Brand 1:51:40 - Competitor Research 2:01:05 - Market Research 2:03:23 - VOC 2:16:42 - 5 categories of VoC (+2 to Clear Up the Rest) 2:29:37 - Final Research Steps 2:33:32 - So, How Important Is Research? 2:35:50 - PART 2: Putting All This into Practise 2:38:57 - The 5 Subconscious Questions 2:47:41 - Planning Copy: Laying Out RIOA 2:51:49 - Formulas to Craft Ideas 2:58:07 - Offer Building 3:12:39 - The Next Step to Planning Copy 3:13:08 - Don't Fall Victim to the Attention Span Fallacy 3:21:01 - Copywriters Are Attention Managers 3:26:00 - Structuring Copy 3:28:02 - Messaging Hierarchy 3:40:11 - The Final Part of Planning: Spit Drafting 3:46:35 - Turning Your Research and Planning into Copy 3:49:47 - Adapting IVOC Data 3:55:05 - Dimensionalization 4:01:43 - The Core Copywriting Structure 4:04:49 - The Lead 4:06:47 - Headline: The Most Important Aspect of Copywriting 4:14:05 - The Body 4:25:05 - The Close 4:39:19 - Editing Copy 4:53:57 - Some Other Useful Tidbits... 5:01:08 - How to Improve Your Copywriting (Long Term) 5:08:55 - Summing It All Up... Copy That! is hosted by Alex Myatt, Rod Satterwhite, Sean MacIntyre, and Lindsey Hough.