Jose Palomares - LocDiscussion скачать в хорошем качестве

Jose Palomares - LocDiscussion

Is localization becoming obsolete or more strategic than ever? In this conversation, Stefan Huyghe speaks with Jose Palomares, Senior Director of Global Experiences at Coupa, about the real pressure enterprise localization leaders are facing in the age of AI. They explore why the “per-word” model no longer signals maturity, how AI is amplifying complexity rather than eliminating it, and why the future belongs to those who can manage risk, systems, and global experience — not just language output. Jose shares candid insights on procurement dynamics, internal budget realities, the democratization of AI tools, and why small, agile teams may now have the biggest opportunity to innovate. If you work in localization, language services, or global content strategy, this conversation is about where the industry is heading and how to stay relevant by owning complexity. Watch until the end for Jose’s take on what skills will matter most in the next few years.