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If you’re posting on LinkedIn, showing up consistently, doing what you’ve been told to do…and still wondering why it’s not turning into clients, this video will explain why that may feel uncomfortably familiar. Deirdre Martin breaks down the real reason LinkedIn isn’t working for so many smart coaches, consultants, and professional service providers. Not because they’re lazy. Not because they’re bad at content. But because they haven’t decided on the three things that actually make visibility work. Drawing directly from patterns that came up again and again during her recent LinkedIn Visibility Challenge, Deirdre explains why posting more is often the fastest route to burnout, decision fatigue, and frustration when you don’t have clear goals or positioning. She shares real client examples, including how a consultant moved from being helpful but invisible to generating over a million impressions and opening doors he didn’t even know existed, simply by shifting his point of view. This is not about algorithms or hacks. It’s about decision-making, positioning, and leadership. You’ll hear why visibility without clarity drains you, why generic messaging kills demand, and how to use LinkedIn in a way that actually supports your business growth instead of consuming your energy. If LinkedIn feels heavier than it should, if you’re questioning whether it’s worth the effort, or if you’re doing all the right things but still not seeing traction, this conversation will help you reset how you think about LinkedIn visibility and what to do next. Once you fix the thinking behind your visibility, the strategy gets a whole lot easier. ========= WHAT YOU’LL LEARN IN THIS EPISODE Why posting more on LinkedIn is bad advice when your positioning isn’t clear The three decisions that make LinkedIn work better for your business How unclear goals create decision fatigue and burnout Why visibility without positioning drains energy instead of building authority How to shift from being informative to being memorable on LinkedIn What actually builds trust, demand, and client conversations ======== EPISODE TIMESTAMPS 00:00 Why LinkedIn feels like a waste of effort 00:39 The biggest myth about posting more 01:00 What came up repeatedly in the LinkedIn Visibility Challenge 01:42 Why smart consultants feel invisible online 03:13 Visibility without positioning and burnout 06:48 Decision fatigue and the cost of unclear goals 09:24 The Uncopyable Code and standing out 11:09 Red ocean content vs becoming uncopyable 13:43 Client story, shifting point of view and results 16:06 Facts vs feelings in thought leadership 19:33 Permission-based visibility that converts 20:43 Final reset, deciding what LinkedIn is really for ====== 🔧 Mentioned Resources LinkedIn Visibility Checklist: https://www.deirdremartin.ie/LinkedIn... LinkedIn Visibility Challenge: https://www.deirdremartin.ie/linkedin... ====== 🤝 Connect with Deirdre Martin 🌐 Website: https://www.deirdremartin.ie 💼 LinkedIn: / deirdremartincustomerexpeience 📸 Instagram: / deirdremartin.ie 🎧 Podcast: Master Your Business ====== ▶️ Watch Next on YouTube ✨How to Get B2B Clients on LinkedIn in 2026 👉 • How to Get B2B Clients on LinkedIn in 2026 ✨How to build a scalable offer that won’t burn you out 👉 • 137. How to Build a Scalable Offer That Wo... ✨The Real Difference Between USP, UVP & Positioning 👉 • The Real Difference Between USP, UVP & Pos... ✨What Happens When You Treat Visibility Like a Strategy 👉 • 139. What Happens When You Treat Visibilit... ✨3 Ways to Reduce Founder Decision Fatigue Today 👉 • 3 Ways to Reduce Founder Decision Fatigue ... ====== 🔗More Resources + Tools 📅 Work With Deirdre: https://calendly.com/deirdremartincx/... 💌 Subscribe to the Newsletter: https://www.deirdremartin.ie/master-y... 📺 Subscribe on YouTube: / @deirdremartinmyb 💼 Connect on LinkedIn: / deirdremartincustomerexpeience 📖 Read the Blog: https://www.deirdremartin.ie/blog