Ep 583: Counter Intuitive Ways to Maximize Net Present Value from Your Email List with Jordan Gordon скачать в хорошем качестве

Ep 583: Counter Intuitive Ways to Maximize Net Present Value from Your Email List with Jordan Gordon

Listen to the DTC Podcast on Spotify: https://open.spotify.com/show/3QCxBmq... Subscribe to DTC Newsletter - https://dtcnews.link/signup Jordan Gordon, VP of Retention and CRO at Pilothouse returns to the pod to break down a concept every retention marketer thinks they understand but rarely applies: Net Present Value (NPV). This isn’t finance class — this is a tactical breakdown on how to treat your email list like an appreciating asset. For DTC retention leads and founders thinking beyond one-off campaigns. Why NPV thinking changes your entire email strategy How to measure email value beyond open/click/purchase Ways to increase the long-term worth of every subscriber Where CRO fits in to boost lifecycle value Email as a compounding channel: what most brands miss Who this is for: Retention marketers, growth leads, lifecycle teams What to steal: A framework to value your email list like a P&L How to spot (and increase) high NPV customers Why short-term ROI thinking stunts your retention Timestamps 00:00 Building engagement-first email habits 02:10 Why email and CRO belong together at the bottom of the funnel 04:05 How flat revenue businesses can increase valuation 06:05 Using content emails to grow list size and engagement 08:20 Pairing engagement email with high-converting site funnels 10:15 Why a larger, more engaged list increases business value 12:00 Finding the right engagement content for any brand 14:05 Authentic vs produced content in engagement emails 16:00 Email grows the audience, the website converts it Hashtags #ecommerce #emailmarketing #retentionmarketing #netpresentvalue #dtc #cro #emailstrategy #customerlifetimevalue #digitalmarketing #shopify #ownedmedia #foundermarketing #growthstrategy #bottomfunnel #marketingstrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source... Follow us on Instagram & Twitter - @dtcnewsletter