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The travel, hospitality, and tourism industries are evolving faster than ever, meaning your workforce needs to keep pace. In this free webinar, you’ll join our host and Learn Tourism lead instructor, Sarah Benoit, and Kemmons Wilson School of Hospitality and Resort Management (University of Memphis) Associate Professor of Teaching, Tim Flohr, to explore the current state of workforce development, the shifting goals of cities and regions heading into the new year, and the meaningful career opportunities that await those who see tourism and hospitality as more than just jobs, they’re career paths with purpose. You will walk away with clear insights into the landscape of tourism/hospitality employment today. You’ll also gain actionable ideas for how your community or organization can attract, train, and retain talent. Whether you’re a destination marketer, hospitality leader, local business owner, or workforce training leader, this session will show you why investing in talent matters, how the industry has changed, and what you can do next to lead in 2026.