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If you’ve ever had a launch flop and immediately thought “Maybe my offer is wrong…” this video is for you. A failed launch doesn’t automatically mean you need to scrap your idea, start again, or build something new. But it does mean you need to validate whether your offer is actually one people want, before you waste months building it. In this video, I’m walking you through 4 powerful questions you can ask to check whether your offer will sell, whether it’s something you’ve already created, or something you’re thinking about launching next. You’ll learn: ✅ How to tell if your offer solves a problem your audience knows they have ✅ Why expert language can actually stop people buying (and what to use instead) ✅ How to check whether this is something your audience is actively trying — and struggling — to fix ✅ The simple “say it out loud” test that instantly reveals if your offer is strong ✅ Why the format of your offer (course vs membership vs program) matters just as much as the idea itself ✅ Why your offer doesn’t need to be big to be valuable — just focused and transformational If you’re a course creator, membership owner, or coach who wants to stop guessing and start building offers that actually convert, this episode will save you a lot of time (and frustration). 💌 Join my email list Weekly behind-the-scenes strategies to grow your audience, launch with confidence & sell your offers with ease → 👉 https://teresaheathwareing.com/newsle... 🍿 WATCH NEXT: Why Your Last Launch Flopped (And What To Do Next) → • Your Launch Flopped… Now What? Do THIS Next How to Price Your Offer So It Actually Makes Sense → • How to Price Your Offer So It Actually Mak... 5 Things You NEED to Build a Successful Online Business in 2026 → • 5 Things You NEED to Build a Successful On... 🔗 Take the Quiz: Are You Really Ready to Scale Your Online Offer? 👉 https://teresaheathwareing.com/quiz ⚙️ My Program – Grow Launch Sell Build your audience, launch with confidence & sell your online offer in a way that feels good → 👉 https://teresaheathwareing.com/grow-l... 🐦 CONNECT WITH ME: Website → https://teresaheathwareing.com Instagram → @teresaheathwareing LinkedIn → linkedin.com/in/teresaheathwareing ⌚️ Timestamps 00:00 Why a failed launch doesn’t always mean a bad offer 00:55 What this video will help you validate 01:45 Question 1 – What problem does this really solve (and do they know it?) 04:05 Question 2 – Are you using their words or expert language? 06:10 Question 3 – Is this something they’re already trying to fix? 08:10 Question 4 – Would your audience say “yes, I need that”? 09:40 Why delivery method matters more than you think 11:50 Course vs membership vs program — choosing the right format 13:00 Why smaller, focused offers often convert better 14:10 Final thoughts & how to validate before rebuilding