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Sales Operations 101: Scaling CPG Success with So Good So You & SPS Commerce. Wondering how top CPG brands ensure products get to shelves on time, every time? In this podcast, we delve into the essential role of Sales Operations for driving efficiency and scalability in the CPG industry. We're joined by Alicia Nelson, Sales and Customer Operations Manager at the fast-growing organic juice shot maker, So Good So You (https://sogoodsoyou.com/), and Emily Curran from SPS Commerce (https://www.spscommerce.com/), the leader in EDI solutions. ➡️ GO TO KEY TOPICS: 00:00 - Introduction 02:53 - A Day in the Life of a Sales Operations Manager at So Good So You 16:10 - When to Establish a Sales Operations Function 39:00 - Key Performance Indicators (KPIs) in Sales Operations 43:24 - Why Human Connection Still Matters in an Automated World About Startup CPG: Startup CPG is the largest community in the world for emerging brands. Our community comprises over twenty-five thousand Slack members, the #1 globally ranked podcast in CPG, 100+ events per year across all major cities and trade shows, and world-class resources and award programs to help brands grow and shine. It’s free — join today: startupcpg.com/sign-up. Stay connected: 📸 Instagram: @startupcpg 🔗 LinkedIn: Startup CPG 🤝 Connect with the guests: Emily: / emily-curran-05170825 Alicia: / alicia-nelson-278b1ba 🔔 Subscribe for more expert insights on growing your CPG brand!