Absurd Snacks: From College Project to CPG Success in Allergen-Free Snacking | Podcast скачать в хорошем качестве

Absurd Snacks: From College Project to CPG Success in Allergen-Free Snacking | Podcast

Are you looking to launch a purpose-driven CPG brand? Curious about the challenges and triumphs of scaling an allergen-friendly food business? In this podcast, we sit down with Grace Mittl, co-founder of Absurd Snacks (https://www.absurdsnacks.com/), to uncover her journey from a college entrepreneurship course to securing retail partnerships with Whole Foods Market, Kroger, and Publix. Learn how Absurd Snacks is reshaping the future of inclusive snacking and what it takes to build a fast-growing, protein-rich snack brand from the ground up, even straight out of college. ➡️ GO TO KEY TOPICS: 00:00 - Introduction 02:30 - Why allergen-friendly and functional snacking? 10:08 - Challenges of finding and scaling truly allergen-free manufacturing 16:15 - Retail strategy and expansion 21:10 - Social media strategy: Founder-focused content and community building 28:36 - The co-founder relationship: Balancing workload and building trust About Startup CPG: Startup CPG is the largest community in the world for emerging brands. Our community comprises over twenty-five thousand Slack members, the #1 globally ranked podcast in CPG, 100+ events per year across all major cities and trade shows, and world-class resources and award programs to help brands grow and shine. It’s free — join today: http://startupcpg.com/sign-up. Stay connected: 📸 Instagram: @startupcpg 🔗 LinkedIn: Startup CPG 🤝 Connect with Grace:   / gracemittl   🔔 Don't miss out on future episodes! Subscribe for more content that helps you build and grow.