Data-driven B2B marketing: insights from experts at Intel, Hilti and T-Mobile скачать в хорошем качестве

Data-driven B2B marketing: insights from experts at Intel, Hilti and T-Mobile

Subscribe to our Newsletter:   / social-selling-for-b2b-7250113707765067776   In this episode of B2B Marketing Leaders, Olga Bondareva   / olgabond   - founder of ModumUp Agency (https://modumup.com/?utm_source=youtu...) - talks about data-driven B2B marketing with experts from international companies: Kristi Berg McCutchen, Vice President, Marketing - Enterprise, Public Sector & Partner at T-Mobile   / kbergmccutchen   Dina Habib O'Mara, Global Partner Marketing Director at Intel Corporation   / leaderdomara   Christiaan Davel, Global Marketing Manager at Hilti Group   / christiaan-davel-mba-08664945   Key themes discussed: • The importance of data in shaping B2B marketing strategies and driving business growth • How data improves lead quality, speeds up sales, and enhances customer retention • The role of AI and machine learning in automating data analysis and personalizing marketing at scale • Challenges and opportunities in aligning data across sales, marketing, and product teams • The need for accurate attribution models to track customer interactions throughout the journey • The shift from traditional lead generation to considering buying networks and multiple decision-makers • How the SaaS model pushes marketers to deliver ongoing value, reduce churn, and support long-term success A dynamic conversation between B2B leaders, exploring how to leverage data, AI, and cross-department collaboration to enhance marketing strategies, improve sales processes, and create long-term value for customers. Timestamps: 0:00 - Introduction 5:07 - If you could access any marketing data 11:47 - Real case studies 20:24 - How B2B data use has transformed 26:39 - The most valuable data sources today 35:19 - Turning raw data into insights 42:06 - How AI changes data-driven marketing 52:07 - Gut feeling vs data