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Mr. Apurv Misal is a founding team member at PHOOL and spearheads growth and revenue for the brand. PHOOL is a Kanpur based social impact enterprise that upcycles temple flower waste into organic consumer products such as incense. It employs more than 60 women coming from marginalized sections of the society. Apurv always believed social impact needs a better platform, sharper storytelling and the magic of marketing to ensure financial stability. Having previously helped early and mid-stage Fintech and E-commerce startups like Chumbak scale revenues , he believed PHOOL had the potential to become India’s first fragrance D2C brand. Part of the Stanford Seed program for startups , Apurv believes escaping his comfort zone was the best thing he could do his personal growth! Mr. Apurv Misal is a founding team member of PHOOL and he spearheads growth and revenue for the brand. PHOOL is a Kanpur based social impact enterprise that upcycles temple flower waste into organic consumer products such as incense. It employs more than 60 women coming from marginalised sections of the society.Apurv always believed social impact needs a better platform, sharper storytelling and the magic of marketing to ensure financial stability . Having previously helped early and mid-stage Fintech as well as E-commerce startups like Chumbak scale revenues , he believed PHOOL had the potential to become India’s first fragrance D2C brand. Scaling the brand from 10 orders per day to more than 1000 orders per day, braving a pandemic and bouncing back stronger, Apurv's journey with PHOOL has been an adventurous one. Part of the Stanford Seed program for startups , Apurv believes escaping his comfort zone was the best thing he could do towards his personal growth! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx