There is no average person; designing with intersectionality in mind / Lee Dale скачать в хорошем качестве

There is no average person; designing with intersectionality in mind / Lee Dale

One of the most common ways to approach product and service objectives is to create personas and conduct research based on 'average' target users. But this approach falls apart when you consider that every person has a variety of shifting needs, identities, and contexts of use. This session will explore the challenges, opportunities, and methods of bringing an intersectional, inclusive approach to your research. Lee will highlight the research behind prioritizing individuals over averages and how inclusive research practices can grow the impact of your work. You'll leave the talk with an improved understanding of markets, new approaches to opening up market access, and insights on how to deliver products and services that better serve increasingly diverse markets. About the speaker We live in an age where technology and online engagement have shifted traditional markets to become more diverse and engaged than ever Learning and moving faster than most organizations, evolving consumer markets typically outpace the capacity of internal teams to deliver exceptional experiences. That's where I come in. I work with leaders to improve technology decision-making, increase market engagement, and grow operational effectiveness. The result: market-leading products and services that win increasingly diverse markets. In addition to my advisory and volunteer work supporting the next generation of diverse professionals and business leaders, I am CEO at Say Yeah, a digital management consultancy that focuses on bringing inclusive design practices to public and private-sector organizations. When I'm not working, I'm most likely DJing multi-hour-long house music mixes for my next dance party or a long run. https://inclusivedesign24.org/2021/