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How to Actually Increase Your Amazon Traffic

What can you do to drive more traffic to your Amazon listings? Learn about strategies to succeed in this competitive space from Liz Adamson, VP of Advertising at Buy Box Experts. Liz joins eComEngine Director of Marketing Paul Rice to discuss everything from driving initial traffic to whether your brand is ready for DSP. Tune in to the webinar to discover what you need to know and do before driving traffic to your listings. Liz explains why paid advertising is crucial for successful sellers and why you shouldn’t just rely on organic traffic. She discusses a full-funnel approach, the different types of Amazon ads available to you, and targeting options to consider. Determining your advertising budget can be challenging, so Liz provides scenarios to help you think through how to set the budget that makes sense for your business. As you’re launching products, it costs money to drive initial traffic. It will take some time for organic traffic to catch up. Amazon DSP presents additional opportunities to increase your advertising reach. Liz and Paul cover what DSP is, who can use it, and how to determine if your brand is ready for DSP. Throughout the presentation, Liz answers questions and provides examples and insights, including an excellent case study that highlights how retail readiness combined with PPC targeting for relevant keywords with high search volumes leads to a +1000% increase in sales. Watch the webinar to discover how to actually increase your Amazon traffic. You can find a recap and related resources here: https://www.ecomengine.com/webinars/a...