312: Why Strangers Don’t Buy: Fixing the Trust Gap for Midlife Entrepreneurs скачать в хорошем качестве

312: Why Strangers Don’t Buy: Fixing the Trust Gap for Midlife Entrepreneurs

In today’s episode of the Midlife Business Academy Podcast, Lori Lyons breaks down one of the biggest reasons entrepreneurs struggle to convert: the trust gap. Most midlife business owners sell to strangers who haven’t built the trust required to buy. Visibility doesn’t equal readiness, and engagement doesn’t equal conversion. In this episode, Lori explains how the TRUE framework prepares your business and how the client journey prepares your clients. You’ll learn the four stages of business, why so many entrepreneurs overbuild systems they don’t need, and how misalignment quietly kills conversions. Lori walks through real examples, including how simplifying a chaotic business led one client to her first five-figure month. These principles are essential for any midlife entrepreneur wanting clarity, ease, and flow. If you’re ready to see your stage and next steps clearly, schedule a Profitable Path Blueprint Call. Book yours at: https://TalkWithLori.com #MidlifeBusiness #ClientJourney #TrustGap #TRUEFramework #BusinessClarity #MidlifeEntrepreneur #MarketingStrategy